Microsoft announced this week that it is to invest a massive $300 mill, (£185 million), in a deal with US book firm Barnes and Noble.
This buys Microsoft a 17.6% stake in a new subsidiary temporarily named 'Newco' which will look after the digital and college side of the Barnes and Noble book business.
The biggest news concerning this deal is that Windows 8 will be bundled in with the Nook digital bookstore and the app will work on every new Windows 8 tablet and computer.
"The formation of Newco and our relationship with Microsoft are important parts of our strategy to capitalise on the rapid growth of the Nook business, and to solidify our position as a leader in the exploding market for digital content in the consumer and education segments," said William Lynch, CEO of Barnes & Noble.
"Microsoft's investment in Newco, and our exciting collaboration to bring world-class digital reading technologies and content to the Windows platform and its hundreds of millions of users, will allow us to significantly expand the business."
Story Source: w.bbc.co.uk/news/business-17896534
This buys Microsoft a 17.6% stake in a new subsidiary temporarily named 'Newco' which will look after the digital and college side of the Barnes and Noble book business.
The biggest news concerning this deal is that Windows 8 will be bundled in with the Nook digital bookstore and the app will work on every new Windows 8 tablet and computer.
"The formation of Newco and our relationship with Microsoft are important parts of our strategy to capitalise on the rapid growth of the Nook business, and to solidify our position as a leader in the exploding market for digital content in the consumer and education segments," said William Lynch, CEO of Barnes & Noble.
"Microsoft's investment in Newco, and our exciting collaboration to bring world-class digital reading technologies and content to the Windows platform and its hundreds of millions of users, will allow us to significantly expand the business."
Story Source: w.bbc.co.uk/news/business-17896534
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