Mobile commerce opportunities are everywhere, and they’re available 24 hours a day, seven days a week. Gartner research predicts that the number of mobile payment users worldwide will exceed 140 million in 2011, up from 102 million in 2010, meaning that merchants large and small have an opportunity to engage with their customers anytime, anywhere. PayPal now expects our global mobile payments volume to exceed $3.5 billion this year, up from $750 million last year.
PayPal’s checkout tools support today’s smartphones, tablets, and other mobile devices. Given our mobile capabilities, we decided to focus on mobile in the second book in our series of books aiming to help small businesses. The new book, titled The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere, is available now, and shows how merchants can implement these mobile tools to more effectively capture the vast new mobile revenue stream. Merchants can learn how to partner with PayPal to:
- Maximize payment opportunities in the open mobile marketplace
- Apply mobile website and app building best practices
- Integrate PayPal Mobile Express Checkout and payment software systems
- Master mobile consumer shopping behavior, technology, and payment trends
- Profit with custom, efficient PayPal Mobile payment options for your business
You can learn more about the new mobile book, and order your copy today, on the Peachpit Press website and at major booksellers. While you’re there, check out the other exciting new books from this series, and get a sneak peek at the third book in our series (which will launch next month) focused on Social Media.
We hope these books will help merchants continue to grow with us, as we work toward making the future of money a reality for everyone. We’d love to hear from you. If you’re a small business and PayPal has helped you grow your mobile profits, please let us know.
–Matt Jones, Managing Editor, PayPal Press
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