New Book for SMBs: The PayPal Official Insider Guide to Mobile Profits

Mobile commerce opportunities are everywhere, and they’re available 24 hours a day, seven days a week. Gartner research predicts that the number of mobile payment users worldwide will exceed 140 million in 2011, up from 102 million in 2010, meaning that merchants large and small have an opportunity to engage with their customers anytime, anywhere. PayPal now expects our global mobile payments volume to exceed $3.5 billion this year, up from $750 million last year.

PayPal’s checkout tools support today’s smartphones, tablets, and other mobile devices. Given our mobile capabilities, we decided to focus on mobile in the second book in our series of books aiming to help small businesses. The new book, titled The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere, is available now, and shows how merchants can implement these mobile tools to more effectively capture the vast new mobile revenue stream. Merchants can learn how to partner with PayPal to:

• Maximize payment opportunities in the open mobile marketplace
• Apply mobile website and app building best practices
• Integrate PayPal Mobile Express Checkout and payment software systems
• Master mobile consumer shopping behavior, technology, and payment trends
• Profit with custom, efficient PayPal Mobile payment options for your business

 You can learn more about the new mobile book, and order your copy today, on the Peachpit Press website and at major booksellers.  While you’re there, check out the other exciting new books from this series, and get a sneak peek at the third book in our series (which will launch next month) focused on Social Media.

We hope these books will help merchants continue to grow with us, as we work toward making the future of money a reality for everyone. We’d love to hear from you. If you’re a small business and PayPal has helped you grow your mobile profits, please let us know.

–Matt Jones, Managing Editor, PayPal Press

PayPal Vision

Flexible Payment Options

Ever had the experience of paying your bills and realizing that you have over-spent during the month? Imagine being able to get that money back by changing the payment terms for your purchases after you’ve brought them home. Say you bought a new flat screen television and paid for it in one lump sum, only to realize that you need some of that money to pay your electric bill. PayPal will soon introduce a new service that can allow you to switch from a single payment to installment payments over two, three, or up to six months at no additional cost – even if 46 inches of flat-screen sweetness is already hanging on your wall.

Pay History

December Confinity is founded.1998

Levchin and Thiel merge the words confidence and infinity, creating the company’s new name, Confinity. At this point, Confinity’s main objective is to enable money transfers solely on PDAs.

September Levchin and Thiel dream up digital wallets

A couple weeks after their Stanford meeting, Max and Peter launch Fieldlink, a security focused company which allowed users to store encrypted information on Palm Pilots and other PDA devices, enabling their handheld devices to become digital wallets. Their theory is that this is safer than real cash in a wallet because it can never be stolen.

August It started at Stanford

Peter Thiel gives a guest lecture at Stanford on the link between market globalization and political freedom. After the lecture, Max Levchin, who knew of Peter through mutual friends, introduces himself.

January New Customer Support Center Opens in Malaysia.2011

PayPal opened a second customer support center in the Asia Pacific region (the first is in Shanghai, China). The new facility in Malaysia offers service and support for customers across Southeast Asia, as well as provides operational support for PayPal’s global payment service.

PayPal inc

PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, PayPal Smart Connect or account balances, without sharing financial information.

PayPal has quickly become a global leader in online payment solutions with more than 153 million accounts worldwide. Available in 190 markets and 24 currencies around the world, PayPal enables global ecommerce by making payments possible across different locations, currencies, and languages.

PayPal has received more than 20 awards for excellence from the Internet industry and the business community - most recently the 2006 Webby Award for Best Financial Services Site and the 2006 Webby People's Voice Award for Best Financial Services Site.

Located in San Jose, California, PayPal was founded in 1998 and was acquired by eBay in 2002.